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How to Use LinkedIn for Business (Beginners Tips)

LinkedIn is a social media platform that can be used to reach a professional target audience. People generally use this platform to find work, connect with professionals in their field, and learn various things for career advancement. Aside from that, LinkedIn can be used for business development.

This article will explain how to use LinkedIn for business development.

{jistoc} $title={Table of Contents}

What is LinkedIn?

LinkedIn, as previously stated, is a social media platform for professionals or the business community. People can use this platform to find job, connect with influential people in various industries, obtain career development information, and much more.

How to Use LinkedIn for Business

Step 1: Create an account/profile on LinkedIn

The first step is to create an account on LinkedIn. Here's how to create a profile on LinkedIn:

  • Go to LinkedIn and register your name, email address, and password to use.
  • Choose your profile picture. We recommend that you use a professional-looking profile picture.
  • Add a banner image behind your profile photo.
  • Fill in your job/position in the company.
  • Finally, add your employment history, education, and core skills.

Step 2: Create a company LinkedIn page

Once you have an account on LinkedIn, you can now create a company page with the following steps:

  • Go to the LinkedIn home screen
  • Click the "Work" icon in the upper right corner.
  • Scroll down and select "Create Company Page."
  • Choose the most suitable business category for your company.
  • Fill in the data or information required by LinkedIn and upload the company logo/profile.

Step 3: Build a corporate network

Next, you can start building your network. You can build two types of networks on Linkedin: "Connect" and "Follow." Connect is a two-way relationship that allows both parties to see each other's shared content. While follow allows a user to find out all the activities of the other people or businesses without being directly connected.

In building a network, you can follow or connect with other businesses that are relevant to your business. In addition, you can also follow businessmen, influencers, figures, or important people who have a lot of experience related to business development. That way, you can gain a lot of useful knowledge to develop your own business.

Step 4: Create engaging content

Like other social media, to reach the target audience, the company page needs to provide a variety of exciting content such as tips, information, funny videos, pictures, and others.

Step 5: Be consistent in posting content

An important tip you need to remember in managing your LinkedIn account is consistency. In addition to being consistent and regularly posting content, you must also be consistent with the style of language used, the marketing message you convey, and the way you engage with customers.

Step 6: Interact with LinkedIn followers or users

The best way to introduce your company on LinkedIn is to interact with or be involved in the community. Once you've shared a variety of content, you can start a conversation by responding to questions or asking your audience to share their thoughts on the content you're reviewing. 

If your company page is interactive enough, then your company page will have good engagement. Thus, the company will have the opportunity to be widely known as well as have higher brand awareness. 

Conclusion

The way to use LinkedIn is actually not much different from other social media. Aside from being used as a platform to develop a career, business owners also use LinkedIn to manage their company's online presence. Companies can reach a professional target market audience by being present on LinkedIn.

Harby Jay | Author

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