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Complete Guide to Creating an SEO Friendly Website Structure

Those optimizing websites for SEO should also consider the structure of the website, as a good structure makes it easier for users to explore the website.

Meanwhile, without a good structure, the website will be difficult to navigate and will appear disorganized. As a result, Google will have difficulty distinguishing between important and irrelevant content.

The following are some ideas for developing an SEO-friendly website structure.

{jistoc} $title={Table of Contents}

1. Create a Web Design Plan (Wireframe)

Write down all of the content ideas that you will include, as well as the content that is already on the website, for a new or existing website. Then, group all of the content into broader or more general categories. Then, arrange all of the categories so that they are all interconnected. Subcategories can also be used.

This process is known as website design planning, also known as wireframing. Its purpose is to group content into more relevant categories based on the content.

2. Pay Attention to The Existing Page Links on The Homepage

In the structure of a website, the homepage ranks at the top, so it is the first page visited before visitors navigate to other pages. As a result, you must include some important page links to your website's homepage.

The goal is to increase the likelihood of website visitors opening these important pages and easily obtaining information.

3. Create Easy-to-Understand Navigation

How do you make a good structure on the homepage? You must create simple navigation in this case.

Menus and breadcrumbs are two types of navigation that can be added to your website. See the explanations for both below.

A. Menus

The menu is the main navigation element on a website. The menu is usually located at the top of the homepage, next to the logo or name of the website.

Menus are usually used to display category pages, which have a variety of content. In addition, the menu can also be used to link to a contact page or landing page.

B. Breadcrumbs

Breadcrumbs are additional website navigation. This type of navigation is typically in the form of text with links, and it is often located above the page title

Its purpose is to inform visitors of their location on your website.

4. Use a taxonomy

Use the taxonomies in your CMS, such as WordPress, to organize navigation. Taxonomies allow you to organize content based on tags or categories, making it easier for visitors to find articles on related topics. So, what's the difference between tags and categories?

A. Tags

Tags are an unstructured method of categorizing content. Tags can be used to show visitors if there are other related posts or products. So they can look for other content that interests them. 

B. Category

Categories are structured groupings of content. A website or blog defines several main or general categories. On a fashion e-commerce website, for example, you can create categories such as "Men," "Women," "Kids," "Discounts," and so on.

Each category can then be subdivided into various subcategories, such as "Dress," "Underwear," "Jacket," and so on.

5. Pay Attention to Internal Links

You may have realized by now that website structure has to do with content categorization and linking to related content. An internal link is required to connect the two.

Internal links are used to connect various pieces of content on a website. The placement should not be done carelessly because the two linked pages must be about the same thing. Here are some guidelines for creating internal links:

A. Internal Link For Blog

The planning is carried out in the same manner as in the wireframe arrangement described in point 1. That is, you first write down what topics are broad or general, and then you create posts whose topics are related to this main topic. Then, add internal links to connect that content to other related content.

You should include numerous internal links, particularly in important blog posts. But consider the content's relevance as well. That way, visitors will not only stop at that important page, but will also visit other related pages. 

B. Internal Links For E-Commerce

The way internal links work in e-commerce differs from how they work in blogs. In e-commerce, you must keep a visitor on one page until he makes a purchase. Therefore, e-commerce internal links should ideally be able to direct visitors to interesting promotions or products. There are a few tricks you can use to accomplish this:

  • Product bundle links that point to specific products. 
  • A link that directs visitors with the info "You might also like…."
  • A link that leads to the "Similar products" section.
  • A link that leads to the "Best seller product" or "It's cheaper to buy this product" section.

6. Managing Website Structure

After the website structure is completed, does it mean that your task is complete? Apparently not. You still need to do maintenance. Also, when you add new content, you should always pay attention to the structure of your website. For that, you need to do the following:

A. Website content audit

When conducting a content audit, you identify expired articles to be updated and republished. You can also get rid of articles that have never been read. However, delete the article with caution so that subsequent visitors do not encounter a 404 error page, which can reduce the SEO quality of the website.

Alternatively, place a redirect URL on the page you deleted. That way, visitors will be redirected to another appropriate page instead of a 404 error page.

B. Avoid using the same keywords

The amount of content on your website will undoubtedly increase over time. Therefore, when adding new content, you need to be careful using the same or similar keywords. If you are careless, your website ranking will likely drop because you are actually making your content compete with each other.

To avoid this, conduct some content performance research first to determine what action you should take. For example, combining content with the same keywords or using redirect link tactics.

C. Double-check the taxonomy.

Another way to manage your website structure is to double-check your website taxonomy. Ensure that the arrangement of categories and subcategories is still in accordance with the existing content.

For example, if some categories have significantly more content than others, you may want to consider adding a new category. Meanwhile, if a category has little content, you can consider deleting it and combining the content with other categories.

Conclusion

At this point, you must have understood the importance of website structure in improving the website's reputation from the aspect of visitors and Google. That's why it never hurts to pay more attention to the structure of your website, whether when you're just about to create a new website or rearrange the structure of the website you're already running.

Harby Jay | Author

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